You work your ass off to grow your email list. Is your email list disengaged? Is something wrong with their spam filters? To turn up the heat on your email subject lines and attract more opens, clicks, and engagement, use power words in the subject line. Use power words in your subject lines to entice your subscribers to open your emails. You worked hard to write them, so they might as well be read by as many people as possible.
Using a power word that describes what you do or who you do it for can make your marketing far more effective. Makes sense, since Derek teaches the psychology behind marketing, after all:. I just gave you hundreds of power words and showed you ten places to use them to make your marketing work on overtime for your business.
Take action and start including power words in your marketing today. The easiest way to start? Incorporate power words into the calls to action and headlines in your List Builder tool, like this:. Set up a simple popup to trigger 5 seconds after someone visits your site.
Get this set up on your site now. This link will give you a free Sumo account to do it. Click here to get the free PDF extra power words included! Click here for our most actionable growth hacking ideas to grow your email list and traffic. Try Sumo For Free. Your Site URL:.
Email Address:. New Password:. Sign Up. Or Sign up with Google. Sarah Peterson Last Updated Jul 15, Ever wonder why some websites pump out viral post after viral post? Or why some brands have products that fly off the shelves while their competition falls flat?
The answer is simple. These brands have smart marketers. Marketers who use power words. But how do these power words work? As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers.
You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else. This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy. Many people who visit your website will see this page first, so you want it to make a good first impression. Some people use their homepage to promote their email list, others use it to promote one of their products, and others use it as a red carpet — welcoming new visitors and explaining what their site is all about.
In any case, your homepage is a good spot to add a few power words, as it can determine whether people stay and take the action you want them to take or leave never to return. These words immediately separate it from all the other fitness blogs out there.
They just wrote down three power words and follow it up with a service they provide. Go look at your homepage now and see if you can find any areas you can spruce up with some power words. So when you start a blog , you want to make sure you have a name people can easily recall. The right word will make you stand out from all the boring, forgettable brands out there. Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.
You can also use power words to spruce up the copywriting on your sales pages and make them more effective at selling your e-commerce products or services.
But you can certainly select the ones that already use them to great effect. All these testimonials will lend extra credibility and excitement due to their power words and phrases.
Many opt-in forms include a huge list of reasons you should sign up to their email list. And many case studies use bullet lists to quickly summarize information. You can use power words in these lists to inspire more excitement in your reader as they read through them. Yep, you can use power words in your button copy too — even if you only have a few words you can fit in there. When you guest post for another blog or write a paid article as a freelancer , your author bio has the difficult job of making readers want to know more about you so they click through to your site.
That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use. It shows her uniqueness and makes her stand out from other copywriters. She opens strong immediately by mentioning her guides are insanely useful. They understand most of their views will come from their subscribers finding them in their feeds, and from people finding them in the sidebar of other videos. If you want your video to stand out and be the one they choose to watch, your title has to be captivating.
See what I did there? Emotion words. Good words. Strong words. Powerful words, creative words, sensory words, trigger words, persuasive words, descriptive words, impactful words, interesting words, positive words, unique words, action words, and even — yes, seriously — awesome words.
But whatever you call them; smart, attractive people such as yourself have mastered the strategic use of power words and use this valuable communication skill every day to pack their writing with emotion so they can increase conversions. Plus, new words seem to be added to the English language every day. What are some other good words that seem to have that extra little spark of emotion inside them?
Do you have favorite power words? And the best part? You can use them anywhere. What are Power Words? We have before us an ordeal of the most grievous kind.
We have before us many, many long months of struggle and of suffering. You ask, what is our policy? I can say: It is to wage war , by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny , never surpassed in the dark , lamentable catalogue of human crime. That is our policy. You ask, what is our aim?
I can answer in one word: It is victory , victory at all costs, victory in spite of all terror , victory , however long and hard the road may be; for without victory , there is no survival.
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